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Initiated by authentication-type message templates. With authentication templates, you can authenticate users with One Time Passwords at multiple touchpoints during the login or verification process.
Initiated by Marketing type-message templates, is to market a product or service to customers.
Initiated by Utility-type message templates. Utility conversations are business-initiated conversations, often relating to a transaction.
Initiated by the user. Service conversations are all conversations that are user-initiated, mostly to resolve a customer inquiry. Service conversations only allow businesses to respond with non-template-type messages (i.e., free-form messages).
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