WhatsApp has played an important role as a communication tool in the expansion of overseas business.
Traditional 1v1 communication can certainly build good customer connections, but if an organization wants to have higher communication efficiency and lower labor costs, it needs to leverage automated marketing tools to improve overall customer communication and technical service capabilities.
What is WhatsApp Business API?
What is WhatsApp Automated Marketing Tool?
WhatsApp automated marketing tools are tools that use software to automate messages from users on WhatsApp and and help businesses run marketing campaigns.
WhatsApp automated marketing tools enable organizations to streamline customer support, promotional messages, and all types of notifications and alerts by automating repetitive tasks.
For example, in e-commerce scenarios, companies can leverage WhatsApp's automation tools to carry out practices such as subscription success notifications, shopping cart abandonment notifications, order reminder payments, shipment reminders, order cancellation reminders, and so on.
You can easily access WhatsApp automated marketing tools by simply tapping into the WhatsApp Business API provided by YCloud.
What are the application scenarios for YCloud automated marketing tools?
01 Shopping Cart Abandonment Notice
02 Offer Notification
03 Order Confirmation and Logistics Notification
After a customer places an order, YCloud can automatically send an order confirmation message to ensure that the customer is aware of the order status. Thereafter, as the logistics status is updated, notifications such as "Order Shipped" or "Express Delivery Coming Soon" are automatically pushed to increase transparency of the transaction and reduce customers' doubts about the order status.
04 Customer Retention and Recall
For customers who have not interacted with a brand for a long time, organizations can set up automated recall messages through YCloud. For example, set up time points to regularly send personalized coupons or recommend new products to dormant customers to encourage them to re-engage with the brand. In addition, replenishment reminders can be sent based on the customer's purchase cycle to increase repurchase rates.
05 Appointment reminders and service follow-up
Businesses can utilize YCloud to automatically send appointment reminders to prevent customers from missing scheduled service times. Meanwhile, after the service is completed, follow-up messages are automatically sent to understand customer satisfaction or recommend other related products and services, thus further enhancing the customer experience.
Benefits of YCloud Automated Marketing Tools?
The core value of YCloud's automated marketing tools lies in their powerful ability to automate strategies, make flexible changes, and personalize, features that help companies manage customer communications more efficiently and improve business performance.
01 Automation Strategy
02 Flexible changes
03 Personalization
How to Build an Automated Marketing Strategy with YCloud
01 Register and Login to YCloud
First, visit the YCloud website and register for an account.
02 Setting up a WhatsApp Business Account
Tie your WhatsApp Business account to YCloud. This step requires verification of your business information and phone number to ensure you have a legitimate business identity. Once you're done, you'll be able to manage the sending and receiving of WhatsApp messages directly through YCloud.
03 Create new automated marketing processes
Go to the Journey module in the backend and click "Create". This will launch the design interface of the automated marketing tool, allowing you to customize the process according to your business needs.
04 Designing the message flow
In the Journey design interface, you can quickly complete the process design for automated marketing in the following steps:
- Setting Triggers: Determines the trigger conditions for messages, such as message read status, contact attributes, and Shopify related events.
- Edit message content: customize different types of messages according to specific needs. You can interact with your customers through text, images, videos or files.YCloud also provides templates for various scenarios to help you generate templates quickly while supporting you to make customized modifications based on the templates.
- Setting conditions: Design different message branches according to customer's behavior or system conditions, including adding customer tags, setting waiting time, message reading status and so on. For example, automatically send reminders or push other content when customers do not reply to messages within the specified time.
- Call API (coming soon): supports customized API requests for interacting and integrating with external data, thus improving the fit with business requirements.
Whether it's order confirmation, customer service support, or marketing promotions, theYCloud offers organizations a convenient automation solution based on WhatsApp., helping companies to stand out in the fierce competition in overseas markets.
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