WhatsApp, the world's leading instant messaging platform, has a blue checkmark certification that provides businesses with a great way to demonstrate their legitimacy and trustworthiness, which shows up as a blue checkmark next to your company's name on WhatsApp, which lets your customers know that your WhatsApp business account is real and well-known.
Previously, this authentication mark was actually green, but in order to unify the brand image under Meta, WhatsApp has decided to upgrade the green tick to a blue tick, so that both WhatsApp and Facebook can instantly recognize that this is an account that has been officially authenticated by Mata. If you already have a green tick on your account, it will automatically turn into a blue tick without any additional action.
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Why get Blue Hook certified?
WhatsApp Blue Tick certification is more than just a simple logo, it plays an important role in building a company's image, enhancing user trust, boosting social media presence and protecting account security.
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Build customer trust
In the online environment, consumers are increasingly concerned about the authenticity and reliability of businesses. Having a Blue Hook certified business account is like having a "trust pass" in the digital world. When customers see the Blue Hook logo, they will subconsciously believe that the enterprise is legitimate and trustworthy, thus greatly reducing the doubts and concerns of potential customers and building a solid bridge of trust between the enterprise and its customers.
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Increase message credibility
Verified accounts often have a significant advantage when it comes to customer interaction. Higher message open and response rates are typical, meaning that messages sent by businesses are more likely to be noticed and responded to by customers. Customers feel more secure inside when interacting with companies with Blue Hook certification, which reduces the nuisance caused by spam, avoids customer complaints and affects the quality of the account, as well as makes the communication between the company and its customers smoother and more efficient.
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Reduce the likelihood of account disabling
Blue Hook Certification is WhatsApp's official recognition of a business's identity, ensuring the legitimacy and trustworthiness of the account and demonstrating that the business adheres to WhatsApp's strict policies and guidelines. Through certification, businesses demonstrate compliance with the platform's rules, reducing the likelihood of account disabling due to non-compliance, and safeguarding business continuity and customer communication.
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How to get Blue Hook certified?
Currently, your business can get the WhatsApp Blue Hook certification without incurring a fee as long as it meets the eligibility criteria.
Preparedness:
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Use a WhatsApp Business account and follow WhatsApp's business policies
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The enterprise account has been operating normally for a certain period of time, and there is a record of sending messages
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Completion of enterprise certification in MetaBusiness Management Platform
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Prepare 5 stories from credible news media that demonstrate the visibility of the business
Application Path:
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Log in to the BM Back Office and click on "WhatsApp Manager".
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Find the phone number you want to work on and click the gear icon on the right.
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Go to the "Profile" page, find the "Official business account" area and click on the "Submit request" button. "button
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In the "Request Official Business Account" window that pops up, fill in 5 links to stories from credible news media, etc.
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Click the "Submit" button to submit the application and wait for review, the review time is usually 1-3 business days.
Application copywriting advice:
Dear Meta team.
First of all, thank you to WhatsApp for providing such a convenient and efficient communication platform for enterprises. We are [company name], an enterprise with many years of experience in [industry field], has a good reputation in the industry, and has been committed to providing customers with customers with [industry name]. enterprise with many years of experience in [industry field], has a good reputation in the industry, and has been committed to providing customers with quality products and services.
We have completed the relevant Setings of WhatsApp business accounts and ensure that the business information provided is true and accurate. We apply for blue label certification in order to better show our customers the official identity of the company and enhance customer trust. blue label certification in order to better show our customers the official identity of the company and enhance customer trust.
Our corporate website is [official website address]- Our official website provides detailed information about our corporate mission,vision, products/services and customer reviews. products/services and customer reviews.
We take communication with our customers on WhatsApp very seriously, and blue tick certification will help us build a morereliable corporate image.
Thank you for your time and consideration
With regards.
[Company name]
Application templates can be referenced and do not need to be copied. The goal of the copy is to convey that the industry or region in which the business is located is well enough known that citing some numbers that can be proven will increase the pass rate.
Application rejected recommendations:
If the WhatsApp Business Account Blue Tick application fails, the first thing to do is to understand the reason for rejection.
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This may include incomplete information, non-compliant documents, doubtful business qualifications and many other factors. After checking whether the information in the application is accurate and correct, making timely completions and corrections, and ensuring that there are no errors, you can submit a new request after 30 days.
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Brand building and promotion efforts can continue to be maintained during this period to ensure a steady increase in brand awareness.
In the digital era, WhatsApp Blue Tick certification brings important opportunities for enterprises. This certification is not only an authoritative recognition of the qualifications and credibility of the enterprise, but also a key factor for enterprises to stand out in the fierce market competition.
YCloud, as the official solution provider of WhatsApp, understands the strategic significance of Blue Hook certification for enterprises in the digital era. We are committed to providing enterprises with comprehensive support and services. If you encounter any tricky issues during the application process, or need more in-depth and detailed help.
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