Add to cart: ads that click to WhatsApp

As one of the largest consumer markets in the world, eCommerce in Indonesia is expected to hit a sales revenue of USD 95 billion by 2025[1]. But the industry’s low barriers to entry continue to force many online retailers to vie for customers through aggressive pricing strategies and unsustainable promotional tactics[2]. Is this race to the bottom inevitable for your business? Not if you use a mobile-first engagement strategy to inspire business growth across the customer lifecycle, starting with ads that click to WhatsApp.

Start conversations, one ad at a time.

Introducing ads that click to WhatsApp, a Meta advertising format that acts as an entry point for shoppers on Facebook or Instagram to connect with you on WhatsApp. When used on engaging creatives such as Facebook Stories or Instagram Reels with Meta’s ads targeting capabilities, ads that click to WhatsApp will send quality leads straight into a messaging journey with your business, where you can quickly nudge them towards consideration and beyond. In fact, businesses that harness the power of paid messaging solutions report a 61% gain in lead generation compared to other channels like email, website, and phone[3]! Just imagine the possibilities during festive shopping seasons like Ramadan where showcasing your bestsellers in ads that click to WhatsApp can drive prospects to browse your full catalog on the messaging platform, get personalized recommendations from your sales representatives, and even receive special discount vouchers to redeem at an affiliate business. No sensible retailer would shy away from fostering such valuable relationships with their customers, especially when conversations can now be had in the moments that matter most, and at scale.

Proven results. Last seen every day.

Say you were in the furniture retail business using Facebook or Instagram ads that click to WhatsApp to reach young homeowners and lookalike audiences with Meta’s ad targeting capabilities. These discovery ads would drive keen shoppers to text and ask about product dimensions, delivery options, or even customized quotes for made-to-measure pieces. Paid messaging solutions from Meta have been proven to achieve 87% higher conversion rates than other apps[3], and when used with Meta Business SDK, you can even gain more insights into your conversion costs and ROAS to maximize profitability.

Or imagine you were a fashion retailer like Good News Maternity Wear[4], an Indian online wardrobe rental service that used ads that click to WhatsApp to increase brand awareness. By showing their ads to women specifically between the ages of 26 and 39, the founders saw a whopping 77,167 people reach out to them on WhatsApp. And by driving responsive conversations at scale, the brand closed deals quickly that resulted in a 70% jump in sales.

Ads that click to WhatsApp have also proven effective for bottom-of-funnel objectives. Merco[5], a Mexican supermarket chain, used such chat-enabled ads so customers could enquire about product availability, prices, or issues with a receipt. This resulted in 67% of customers resolving their issues without ever speaking to a live agent, leading the business to report a 40% growth in employee productivity.

With all the first-party data you have collected, you can continue to nurture meaningful relationships throughout the customer journey. Checking in on customers who may be delaying a purchase decision or cross-selling products to new customers is now just a text away. With a 64% customer retention rate on Meta’s business messaging platforms[3], you can even start building overall customer lifetime value by offering unique discount codes to returning customers to share with their contacts, all within WhatsApp.

Ready for a mobile-first engagement strategy starting with ads that click to WhatsApp?

Simply reach out to us and start maximizing your conversion rate with ads that click to WhatsApp to drive business growth, or create a YCloud account to receive 2 USD trial credits and give your business a competitive advantage in one of the world’s fastest growing consumer markets.

CITATIONS.

1. https://golocad.com/blog/guide-to-indonesia-e-commerce-industry/
2. https://s3-csis-web.s3.ap-southeast-1.amazonaws.com/doc/E-commerce_in_Indonesia_Consumers.pdf?download=1
3. Meta Business Messaging for Marketing and Sales, a commissioned study conducted by Forrester Consulting on behalf of Meta, December 2022.
4. https://www.facebook.com/business/success/good-news-maternity-wear
5. https://business.whatsapp.com/resources/success-stories/merco