Today’s homework for education centers: experiment with ads that click to WhatsApp

Countries like Singapore and Thailand are facing rapidly graying populations, but Indonesia is practically anti-aging with 40% of locals under the age of 25[1]. This naturally feeds a local hunger for high quality education that can only be met by private institutions like yours[2]. How then can your school compete and still come out top? Try a mobile strategy that uses ads that click to WhatsApp. It is a point-of-entry for more quality leads, many of whom prefer brands they can text with[3].

Parent-teacher meetings. Now on WhatsApp.

Industry insiders know ads that tout academic excellence or student testimonials can create high awareness. But driving actual enrollment numbers comes from having one-on-one conversations, where you can personalize information about how your education center can meet a student’s unique needs or how your teaching ethos aligns with a family’s values for learning. And that’s exactly what ads that click to WhatsApp help with. An advertising format powered by Meta’s technologies, these ads reach more relevant prospects, allowing you to forge deeper relationships through an on-demand messaging journey and drive growth across the customer lifecycle, one WhatsApp text at a time.

How about a little show-and-tell of how these ads work across the messaging journey?

Say you are a principal of a kindergarten giving a tour of your school on Reels. By turning the video into an ad that targets young families and making it clickable to WhatsApp, interested parents can instantly start one-on-one conversations with you on the messaging platform. This lets you provide more information about your facilities, from carefully curated outdoor activities to robust safety protocols that ensure every child’s wellbeing.

Or you are a marketing manager of a language school, creating meme-worthy ads of translation fails as seen in local restaurants. By making these ads clickable to WhatsApp and leveraging Meta’s algorithms to improve campaign performance over time, you can expand the reach of your ads to polyglots who want almost-instant, always-personalized information about existing class vacancies, enrollment cycles, or professional certification. You can even support these ads with tracking tools to measure results beyond conversations, and start optimizing how to spend every ad dollar.

Driving awareness of your course offerings is just one of the many uses of ads that click to WhatsApp. Music or dance schools can use this ad format to incentivize sign-ups by offering customers a free introductory lesson within the messaging platform, or even encourage existing students to invest in their own instruments or gear at an affiliate business. The possibilities are endless.

Ready for a mobile-first engagement strategy starting with ads that click to WhatsApp?

To give your education center an A+ chance of maximizing your conversion rate, simply reach out to learn more or create a YCloud account to receive 2 USD trial credits and start driving business growth today.

CITATIONS.