In today's digital age, advertising and marketing has become one of the key factors in customer acquisition for businesses.

Although there are many types of online placement today, advertising is not a simple input and conversion, which involves the minutiae of placement points need special attention from enterprises, including how to determine the placement group, how to reasonably allocate the cost of placement, how to obtain customer leads through the placement, as well as to complete the effective use of leads.

If you want to do a good job, you must first make good use of the tools. Only by choosing excellent tools can we maximize the effect of placement and ensure a balance between input and output.

In this article, we will introduce how to utilize Click-to-WhatsApp and YCloud products to build a marketing closed loop to perfection. Utilizing WhatsApp's advertisement function combined with YCloud's customer address book, robot response and customer service tools, you can create a complete marketing closed loop, realizing the whole process from advertisement reaching to customer interaction.

01 What is Click-to-WhatsApp? (CTWA)

Click-to-WhatsApp is an advertising function provided by WhatsApp, which allows enterprises to place message flow display ads on Facebook and Instagram platforms and attract users to jump directly to WhatsApp by clicking on the ads in order to interact with enterprises. This feature allows users and to establish a direct connection with the enterprise in order to consult product information, access to services, etc. It also provides enterprises with a direct way to reach potential customers, breaking down the barrier between traditional advertising reach and customer interaction, improving customer satisfaction and promoting sales conversion.

At the same time, Click-to-WhatsApp can also help companies better measure the effectiveness of their advertisements. Through the analytical tools provided by WhatsApp, you can understand the click-through rate, conversion rate, and other key indicators of the advertisements, so as to optimize the advertisement placement strategy and improve the marketing effect.

02 What are the benefits of utilizing Click to WhatsApp (CTWA) placement?

Utilizing Click-to-WhatsApp (CTWA) for advertising has many benefits, including:

Reach potential customers directly

CTWA allows companies to embed WhatsApp connections directly into their ads, so that users can click on the ads and jump directly to the WhatsApp platform, realizing instant interaction with the company. This direct reach can increase user engagement and drive sales conversions.

Increase user engagement

Compared with traditional advertising, CTWA can better attract users' attention because users can directly interact with enterprises through WhatsApp, which has an open rate of 98%, and this kind of personalized and instantaneous communication can increase users' engagement and promote the communication between users and enterprises.

Enhanced user experience

CTWA provides a convenient and fast communication channel for users, who can use WhatsApp to contact the enterprise anytime, anywhere, to ask questions, consulting services and so on. This instant and convenient communication enhances the user experience and increases user satisfaction with the organization.

Pinpoint your target audience

When advertising with CTWA, businesses can pinpoint their target audience based on the targeting options provided by the Facebook platform. This helps organizations show their ads to the most valuable users, increasing the effectiveness and conversion rate of their ads.

03 How to build a closed loop CTWA delivery with YCloud product matrix?

Click-to-WhatsApp: Starting with Ad Reach

Potential customers jump directly to WhatsApp to interact with businesses by clicking on ads. This provides a direct way for companies to reach potential customers, breaking down the barrier between traditional advertising reach and customer interaction.

Enterprises accessing the WhatsApp API (what is WhatsApp API?) to publish CTWA advertisements can automatically capture the contact information of potential customers who click through without the need for customers to actively inquire, greatly improving the efficiency of obtaining leads and facilitating the development of accurate advertising and marketing.

YCloud's Customer Address Book Feature: Building Customer Contacts

With YCloud's Contact customer address book feature, businesses can integrate the contact information of potential customers acquired through Click-to-WhatsApp ads to build a complete customer database.

This provides a platform for businesses to manage their customers in a unified manner, making it easy to subsequently utilize WhatsApp for further marketing campaigns and customer interactions.

YCloud's Bot Function: Intelligent Interaction

YCloud also provides a bot reply function that can automatically reply to customer messages based on preset rules. This not only improves customer satisfaction, but also saves labor costs. By reasonably setting the rules of robot reply, enterprises can realize more intelligent customer interaction with potential customers who clicked into whatsapp to consult and improve user experience.

YCloud's Online Sales Function: Responding to Users in a Timely Manner

YCloud also provides an online sales function that helps businesses respond to customer questions and needs in a timely manner. With this feature, companies can interact with customers in real time to solve their problems and provide more personalized services. This helps to increase customer satisfaction and loyalty and promote sales conversion.

Closing the marketing loop

Combining Click-to-WhatsApp and YCloud products can form a complete marketing closed loop from placement-customer acquisition-acquisition of leads-consultation-customer management-sales.

Enterprises reach potential customers with their advertisements through Click-to-WhatsApp, then use YCloud's customer address book function to establish customer contacts, and then interact with customers through the bot reply and customer service tool functions. In this way, enterprises can realize the whole process from advertisement reaching to customer interaction, forming a closed-loop marketing system.

By utilizing Click-to-WhatsApp and YCloud products, companies can achieve more efficient and intelligent marketing campaigns that enhance customer satisfaction and loyalty, leading to more sustainable business growth.

Q&A

Q1: How is the cost of Click to WhatsApp ads calculated?

A1: Click to WhatsApp ads are usually paid for on a per-click basis, i.e. you will be charged a fee each time a user clicks on an ad. The cost of a click on an ad depends on factors such as bidding, ad quality score, etc., and is usually bid and billed automatically by the ad platform. WhatsApp consumer communication carried out in this form will be free for 72 hours.

Q2: What kind of services can I offer through Click to WhatsApp ads?

A2: Through Click to WhatsApp ads, you can provide a variety of services, including product inquiries, order inquiries, booking services, customer support and so on. Users can contact you directly after clicking on the ads, and you can provide appropriate services and support according to their needs.

Q3: How to measure the effectiveness of Click to WhatsApp ads?

A3: You can measure the effectiveness of Click-to-WhatsApp ads through the analytics tools provided by the YCloud platform. You can view key metrics such as click-through rate, conversion rate, cost, etc., and adjust and optimize the selection of target audiences based on these data to ensure that the ads are as effective and converting as expected.

Q4: How does CTWA identify its target audience?

A4: CTWA can target audiences through the targeting options provided by the Facebook platform. You can target users based on their geographic location, interests, age, and other information and show ads to the most potentially valuable group of users. For example, if your product is fashionable clothing for young people, you can select younger users who are interested in fashion as your target audience.

Q5: Can I target my ads to more than one audience?

A5: Yes, you can target your ads to multiple audiences, and the Facebook platform offers flexible targeting options that allow you to select as many target audiences as you need, and set up ad content and delivery strategies for each group to meet the needs of different user groups.