Imagine if you, as a customer, always encountered these questions when asking product questions online? Long wait for customer service response; Need to repeat their questions many times in the flow of different customer service sits; Autoresponder robots can't replace manual labor to solve the real problem. Good customer service is a key influencer in achieving business conversion. Survey results show that 86% of people believe that good customer service converts one-time customers...

WhatsApp is currently the most widely used and used instant messaging software in the world, having reached 2.78 billion users in 2024 and is on track to reach 3.14 billion in 2025. Since acquiring WhatsApp in 2014 for a whopping $19 billion, Meta (formerly Facebook) has been actively exploring and maximizing WhatsApp's business value, such as launching a business for mid...

Why do e-commerce companies need WhatsApp? To make a long story short (TLDR), the WhatsApp API fulfills all the functionality requirements needed by e-commerce platforms. What's better? WhatsApp has the largest pool of users in the world, so people can easily shop without having to cross multiple platforms. This is a huge opportunity for a wide range of e-commerce brands. Interested? The next article will detail why...

It is particularly important for companies to maintain a constant connection with their customers in today's competitive marketplace. In 2018, Meta launched the WhatsApp Business Platform for WhatsApp to help medium and large enterprises access the WhatsApp Business API through Meta's officially designated business solution provider on the world's most popular instant messaging...