Indonesia’s finance sector is experiencing a digital renaissance, where new players are pushing out innovative products like digital wallets and P2P lending solutions to serve the country’s large unbanked population[1]. Most of these businesses, including yours, probably already rely on paid messaging solutions to scale and secure customer conversations. But have you considered strengthening this always-on engagement strategy with ads that click to WhatsApp directed at your loyal customers?

WhatsApp for Business. Putting your interests first

Approximately 96% of Indonesian mobile phone users favor texting over calling[2] because it offers them the ability to multitask and more time to craft responses. A Kantar study[3] from 2022 reported that nearly 9 out of 10 locals would text a business at least once a week. That’s why ads that click to WhatsApp, an access point for customers to initiate conversations conveniently with you on the messaging platform, are perfect for businesses in finance, where attentive customer-first service with end-to-end encryption is paramount to enhancing the customer experience.

Here are some examples of where the real leverage is

Imagine you are a bank like Agibank[4] that uses WhatsApp to reach underserved, less tech-savvy customers, and you want to promote value-added services that come with a home loan through Facebook Carousel Ads. By making these ads clickable to WhatsApp, interested customers living in a rural part of the country can get crucial and reliable information from you, in spite of having limited access to a brick-and-mortar bank branch. Through such a direct and frictionless messaging journey, your customers can also enjoy a secure communication channel to exchange confidential financial intel on WhatsApp.

Another example could be an insurance provider looking to get car enthusiasts to upgrade their motor insurance. By running eye-catching Instagram Reels Ads that click to WhatsApp, the insurer could attract the attention of customers and draw them into a messaging journey. Such one-on-one conversations would allow the insurer to create bespoke packages to meet the customer’s specific needs to accelerate discovery towards consideration and even purchase. Such tactics have seen 22% higher order value by merchants on the WhatsApp Business Platform[5]. What’s more, by using tracking tools such as Meta’s Pixel and business SDK to optimize and measure the success of its ads, the insurer could also identify and respond to conversations that are more likely to convert.

The final example would be a stock trading app that simplifies complex economic concepts on Facebook Stories. By turning these bite-sized videos into high-appeal ad formats that click to WhatsApp, amateur traders would be able to easily reach out to experienced brokers via text. Maintaining such a personalized messaging journey would not only accelerate these customers from discovery to consideration, it would also foster a customer experience that fosters more trust and brand loyalty.

Ready for better returns on a paid messaging solution with ads that click to WhatsApp?

Then reach out to us to start maximizing your conversion rate and drive business growth across the entire customer lifecycle with ads that click to WhatsApp, or create a YCloud account to receive 2 USD trial credits today.

1. Citation:
   https://web-assets.bcg.com/11/8f/644106dd4bdeb4bd272eccb1901c/indonesia-fintech-report-28-03-2023.pdf
2. https://www.pewresearch.org/global/2011/12/20/global-digital-communication-texting-social-networking-popular-worldwide/
3. Businesses Messaging Usage Research, a commissioned study of 5,504 online adults conducted by Kantar on behalf of Meta, April 2022.
4. https://business.whatsapp.com/resources/success-stories/agibank
5. Meta Business Messaging for Marketing and Sales, a commissioned study conducted by Forrester Consulting on behalf of Meta, December 2022.