Top 50 WhatsApp Marketing Software Compared: Pros, Cons, Free Trials, Pricing and Everything

Looking for the right WhatsApp marketing software but drowning in options?

You're not alone!

With dozens of WhatsApp marketing tools out there, it's tough to figure out which ones are actually worth your time (and budget).

Whether you’re running a DTC brand, scaling customer support, or driving sales on autopilot, the right WhatsApp marketing software can make or break your WhatsApp marketing strategy.

In this guide, we’ve done the heavy lifting comparing 50 of the best WhatsApp marketing software with their key features, pros, cons, free trials, pricing, and G2 ratings.

No fluff. Just the facts to help you choose smarter.

So, without further ado, let's get started!

What is WhatsApp Marketing Software

WhatsApp marketing software is a tool that helps businesses communicate with customers on WhatsApp at scale. It’s designed to simplify and automate everything from sending bulk messages and setting up chatbots to managing campaigns and tracking performance.

Unlike the regular WhatsApp app, these tools are built for business needs. You can leverage these tools for automation, integrations, analytics, and team collaboration.

In short, it turns WhatsApp from a basic messaging app into a full-fledged WhatsApp marketing channel.

Why Do You Need a WhatsApp Marketing Software?

WhatsApp has become more than just a messaging app, it’s where your customers are spending most of their time communicating with their friends, family and business.

But managing conversations manually? That’s not scalable.

So here comes the WhatsApp marketing software and the reasons why you need one for your business:

• Send bulk messages, run promotional campaigns, deliver OTPs and much more
• Track campaign and agent performance with real-time analytics
• Automate messages, follow-ups, customer support, and marketing campaigns
• Personalize WhatsApp communication at scale for better engagement
• Collaborate across teams efficiently with a shared team inbox
• Deploy smart WhatsApp chatbots and automate routine business tasks
• Easily integrate with your tech and business stack and automate data flows seamlessly

If you're serious about driving engagement, boosting conversions, and offering seamless support on WhatsApp, using the right WhatsApp marketing software isn’t optional, it’s essential.

Now that we’ve covered the basics of WhatsApp marketing software, what it is and why your business needs it, let’s dive into the top 50 WhatsApp marketing tools, complete with their key features, pros, and cons, free trial options, pricing details, and G2 ratings.

1. YCloud

YCloud is an official WhatsApp Business Solution Provider (BSP) and one of the best WhatsApp marketing software. With YCloud's WhatsApp CRM, you can market, sell, support, and scale your business by 10X, all on WhatsApp!

The platform is packed with premium WhatsApp API features such as shared team inbox, bulk broadcast, AI-powered no-code WhatsApp chatbot and template generator, unlimited contacts storage, growth tools, and much more.

An AI-focused WhatsApp API platform, YCloud has everything that you've been looking for in a WhatsApp marketing software and automation tool.

Trusted by 200,000+ leading brands like MINISO, Tuya, Urbanic, HAGO, and more, YCloud is redefining WhatsApp-driven business growth.

Key Features

• The foremost thing is it's super duper intuitive and easy to use.
• Official Meta BSP with enterprise-grade WhatsApp API access.
• Seamlessly manage and view multiple Facebook Business Manager (FBM) and Multiple WhatsApp API under one account.
• Cloud-based shared team inbox with role-based access.
• Built-in language translation in the chat inbox allows agents to communicate seamlessly with customers in different languages across geographies.
• Send broadcast messages to unlimited saved and unsaved contacts.
• Leverage the AI template generator to automatically create marketing content templates in any language.
• Template performance reports to fine-tune and optimise your message templates.
• Automate your WhatsApp marketing by scheduling broadcast messages for maximum engagement at the perfect time.
• Advanced audience segmentation to personalize WhatsApp campaigns.
• Measure your WhatsApp marketing campaign success and optimize performance with real-time campaign analytics and reporting.
• WhatsApp message distribution report that provides clear insights into message performance, including the number of messages sent, received, delivered, and bounced. It also tracks which messages were sent to whom and identifies failures with detailed error reasons.
• Automate agent workflows by intelligently assigning chats based on availability.
• Smart collision detection feature that prevents duplicate responses and enhances team coordination by indicating when a chat is already being handled by a teammate.
• Monitor team chat performance through a comprehensive analytics dashboard.
• Set up WhatsApp automation with GenAI-powered chatbots to handle FAQs, qualify leads, send reminders, alerts, and more.
• Build seamless WhatsApp customer journeys with the Journey Builder.
• Directly integrate with Shopify and Zapier in just a few clicks.
• Easily embed YCloud's chat widget on your website with just a few clicks.
• API access for seamless integration with existing CRMs and eCommerce platforms.
• Export WhatsApp-engaged contacts to create Custom Audiences in Meta Ads Manager.
• Utilize first-party data to enhance Meta Ad performance and retargeting efforts.
• Number masking to safeguard customer data and prevent unauthorized access.
• Omnichannel marketing automation, including SMS and email campaigns.
• Fully compliant with Meta’s policies, featuring end-to-end encryption, ISO certification, and GDPR compliance.
• Dedicated customer support via WhatsApp, email, and phone, backed by 99.9% uptime with enterprise-grade infrastructure.
• Localized support for businesses operating across multiple regions.

Pros

• YCloud's basic plan is free forever.
• Zero Mark-up Charges on WhatsApp Conversations.
• Effortlessly manage multiple FBMs and WABAs under one account login.
• Granular access control to assign grassroots-level permissions to each account.
• Upload and store unlimited contacts, even with the free plan.
• Enjoy a free lifetime experience of YCloud, including unlimited messaging API access, even in the Free plan.
• Self-serve NLP bot builder for effortless chatbot automation.
• Even in the free plan, you can build unlimited chatbot flows.
• Built-in language translation in the shared inbox, enabling agents to chat with customers in any language.
• Agent-wise performance insights with CSAT ratings for improved customer support.
• Advanced analytics for Click-to-WhatsApp (CTWA) Ads via a dedicated analytics dashboard.
• CTWA Ads integrated with Conversions API for precise tracking and optimization.
• Growth tools to easily create coupons, QR codes, and website chat widgets.
• Seamless Shopify integration with pre-built use cases, including new customer interactions, order updates, and abandoned cart recovery.
• Orders tab to manage and track all Shopify orders placed via WhatsApp, including revenue tracking.
• WhatsApp Pay integration for Indian customers, enabling smooth transactions.

Cons

No WhatsApp catalog support, because our focus is on developing an in-app WhatsApp browser to deliver a seamless and robust shopping experience within the app itself.

Currently, in development, we aim to be among the first to offer this innovative feature to our users.

Free Trial Option

Yes, a free trial is available.

Free lifetime experience of YCloud with unlimited messaging API.

Pricing

*Zero Mark-up Charges on WhatsApp Conversations

G2 Rating

4.9 Out of 5

2. Wati

One of the top WhatsApp Marketing Software, WATI is a no-code WhatsApp Business API platform tailored for businesses that want to automate sales, support, and marketing, without needing a developer. From sending bulk broadcasts to deploying chatbots and tracking campaign and agent performance, WATI simplifies WhatsApp marketing end to end.

Key Features

• Launch bulk WhatsApp campaigns in a few clicks.
• Set up chatbots effortlessly, no coding required.
• Shared inbox lets multiple team members manage chats smoothly.
• Integrates easily with tools like Shopify, HubSpot, and Zapier.
• Real-time reports to monitor delivery, engagement, and campaign results.

Pros

• User-friendly and quick to set up.
• Great for team collaboration with role-based access.
• Helpful onboarding support.

Cons

• Only supports WhatsApp, no multi-channel features.
• Advanced chatbot tools come at an extra cost.
• Can get pricey with higher message volumes or added users.
• Some users report delayed support responses.

Free Trial

Yes, WATI offers a free trial.

Pricing

*Additional charges apply based on message volumes and number of users.

G2 Rating

4.6 / 5

3. AiSensy

AiSensy is a no-code WhatsApp marketing software thoughtfully designed for businesses that want to automate and scale communication without technical hassle. It enables bulk messaging, chatbot automation, CRM integration, and real-time campaign tracking, all from one intuitive platform.

Perfect for non-tech users, AiSensy streamlines WhatsApp engagement and helps you run high-performing WhatsApp marketing campaigns with ease.

Key Features

• Send WhatsApp broadcasts to 100,000s of contacts effortlessly.
• Create no-code chatbots to handle queries and automate responses.
• Manage all conversations through a unified team inbox.
• Built-in integrations with Google Sheets, Salesforce, and HubSpot.
• Real-time dashboards to monitor campaign and team performance.

Pros

• Super easy to get started, no tech skills required.
• Pricing works well for startups and small businesses.
• Clean UI and intuitive campaign setup

Cons

• Chatbot features are fairly limited compared to higher-end tools
• Lacks native eCommerce integrations like Shopify
• Some users have flagged surprise costs after sign-up
• Not ideal for D2C brands with complex marketing funnels

Free Trial

Yes, AiSensy offers a free trial.

Pricing

​

G2 Rating

4.4 / 5

4. Gupshup

Gupshup is one of the most established players in the WhatsApp marketing software space. It’s built for businesses that need scale, automation, and reliable message delivery, without compromising on compliance or global reach.

From running rich media WhatsApp campaigns to automating customer service with AI-driven chatbots, Gupshup brings enterprise-grade features to your messaging stack.

Key Features

• Deploy conversational AI chatbots to handle up to 80% of customer queries.
• Run bulk WhatsApp campaigns with advanced performance tracking.
• Communicate across WhatsApp, SMS, voice, and RCS from a single platform.
• Share rich media like videos, documents, catalogs, and more.
• Seamlessly integrates with CRMs and other business tools.
• Multilingual messaging support for global customer bases.

Pros

• Strong automation with AI-powered chatbots.
• Supports rich media and product catalogs for deeper engagement.
• Omnichannel support beyond just WhatsApp.
• Easy CRM and business tool integrations.
• Dedicated account managers for enterprise users.

Cons

• Pricing is on the higher side.
• Requires technical expertise for initial setup.
• Dashboard insights could be more detailed.
• Some users report slow support response times.

Free Trial

No clear free trial listed on the website.

Pricing

Not publicly available, you’ll need to request a quote.

G2 Rating

4.4 / 5

5. Respond.io

If you're after a WhatsApp marketing software that feels intuitive right out of the box, Respond.io is worth a look. Built for both SMBs and growing enterprises, it brings together bulk messaging, chatbot automation, CRM integration, and a powerful team inbox, all without overwhelming your team with complexity.

Whether you're sending campaigns to new leads or managing support conversations, Respond.io helps you handle it all from one streamlined platform.

Key Features

• Send bulk WhatsApp broadcasts to saved and unsaved numbers.
• No-code chatbot builder to automate queries and handle FAQs.
• Shared team inbox to collaborate on customer chats in real-time.
• In-depth analytics to track WhatsApp campaign and agent performance.
• Native integrations with tools like HubSpot, Salesforce, and Zoho.

Pros

• Clean, beginner-friendly interface.
• Fast CRM and business tool integrations.
• Known for responsive and helpful customer support.

Cons

• Slight learning curve due to advanced features.
• WhatsApp conversation charges are separate from plan pricing.
• Initial setup may take time for complete customization.

Free Trial

Yes, 7-day free trial available.

Pricing

*WhatsApp conversation fees are billed separately.

G2 Rating

4.8 / 5

6. Twilio

If your team has developers on board and you're looking for full control over your WhatsApp messaging infrastructure, Twilio is a solid choice. It’s a developer-first WhatsApp marketing software built for scale, flexibility, and deep customization.

From crafting custom chatbot flows to integrating WhatsApp into your broader communication stack, Twilio gives you the tools but expects you to build the system your way.

Key Features

• Programmatically send and receive WhatsApp messages at scale.
• Build custom chatbots and automation via API.
• Support rich media messaging such as images, videos, files, audio and much more.
• Unified API for WhatsApp, SMS, voice, and email.
• Track detailed campaign analytics such as message delivery, engagement, and system performance.
• Integrates with major CRMs like Salesforce, HubSpot, and Zendesk.

Pros

• Powerful API tools for custom WhatsApp workflows.
• Ideal for large-scale, high-volume messaging.
• Highly reliable, secure, and globally scalable.
• Great documentation for developers.

Cons

• Not beginner-friendly, requires technical expertise.
• No plug-and-play UI for non-technical users.
• Usage-based pricing can be tricky to estimate.
• Higher learning curve compared to no-code tools.

Free Trial

Yes, Twilio offers a limited free trial with credits.

Pricing

Pay-as-you-go model.

• WhatsApp messaging fees vary by region and volume.
• Additional conversation-based fees apply as per Meta’s pricing.

G2 Rating

4.2 / 5

7. 360dialog

If speed and scalability are what you’re after, 360dialog is a WhatsApp marketing software worth exploring. It’s built to help businesses automate WhatsApp conversations, launch campaigns, and manage team chats, all with minimal setup hassle.

With an open API and CRM-friendly integrations, 360dialog is particularly appealing to teams looking for flexibility and fast deployment.

Key Features

• Run bulk WhatsApp campaigns to both saved and unsaved numbers.
• Use no-code chatbots to automate FAQs and responses.
• Built-in team inbox for managing customer chats efficiently.
• Real-time campaign tracking via an analytics dashboard.
• Open API for easy integration with your CRM, help desk, and chatbot tools.

Pros

• One of the fastest onboarding processes for WhatsApp Business API.
• Open API gives you the freedom to connect it with your existing stack.
• Full-funnel tracking and retargeting support.
• Scales well for growing teams and larger volumes.
• Clean interface and easy navigation.

Cons

• Pricing is slightly higher than some alternatives.
• Advanced analytics and reporting are limited.
• Customer support response can be slow at times.

Free Trial

Yes, a free trial is available.

Pricing

Custom pricing based on your business needs—contact the team for a quote.

G2 Rating

3.8 / 5

8. Interakt

If you’re a small to mid-sized business looking to simplify customer engagement on WhatsApp, without any coding hassles, Interakt delivers. Built with ease of use in mind, this WhatsApp marketing software lets you manage sales, support, and marketing from a single, intuitive dashboard.

From bulk messaging to chatbot automation and payment collection, Interakt gives you everything you need to turn WhatsApp into a high-performing business channel.

Key Features

• Send bulk WhatsApp messages to both saved and unsaved contacts.
• Build and deploy no-code smart WhatsApp chatbots.
• Track engagement and campaign success with real-time analytics.
• Manage chats through a shared team inbox.
• Showcase product catalogs and even collect payments on WhatsApp.
• Connect easily with Shopify, HubSpot, Zoho, and other popular tech stack and business tools.

Pros

• Very beginner-friendly, great for teams without technical skills.
• Clean UI that makes customer chat handling a breeze.
• Supports eCommerce workflows like product display and checkout.
• Strong CRM integrations with top platforms.

Cons

• Inconsistent customer support.
• Advanced features may take time to master.

Free Trial

Yes, a free trial is available.

Pricing

*Additional conversation charges by WhatsApp apply.

G2 Rating

4.5 / 5

9. DelightChat

If you're an eCommerce brand juggling customer queries across platforms, DelightChat helps bring it all under one roof, without the tech overwhelm. This WhatsApp marketing software is built for small to mid-sized businesses that want to manage customer support and send promotional campaigns without bouncing between tools.

From WhatsApp to Instagram DMs, DelightChat gives you a clean, shared inbox and just enough automation to keep your team efficient and your customers happy.

Key Features

• Manage chats from WhatsApp, Instagram, Facebook Messenger, and more in one inbox.
• Broadcast bulk promotional messages with ease.
• Use simple no-code automation for FAQs and order updates.
• Seamless Shopify integration for tracking orders and customer data.
• Real-time insights into ticket volume and campaign results.

Pros

• Easy to use and quick to set up, no tech skills needed.
• Omnichannel inbox that simplifies support across platforms.
• Tailored for Shopify-based eCommerce brands.

Cons

• Focuses more on support than advanced marketing automation.
• Chatbot features are quite limited.
• Green Tick verification only included in higher plans.

Free Trial

Yes, DelightChat offers a free trial.

Pricing

*Additional WhatsApp conversation charges apply

G2 Rating

⭐ 4.5 / 5

10. Infobip

Infobip is a global leader in WhatsApp marketing software, trusted by both fast-growing startups and enterprise giants. If you’re looking for scale, reliability, and automation, all in one platform, Infobip delivers.

From sending personalized WhatsApp campaigns to automating customer support with chatbots, it’s built to handle communication across every stage of the customer journey.

Key Features

• Run large-scale WhatsApp broadcasts with ease.
• Build no-code chatbots to automate replies and support workflows.
• Monitor performance with real-time campaign and team analytics.
• Unified team inbox for streamlined customer service.
• Integrates smoothly with CRMs like Salesforce, Zendesk, and HubSpot.

Pros

• Scalable infrastructure, great for businesses with global audiences.
• Strong automation capabilities for faster support and engagement.
• In-depth analytics to guide data-driven decisions.

Cons

• Pricing may be steep for smaller businesses.
• Initial setup may require technical help or onboarding support.

Free Trial

• Yes, free trial or demo available on request.

Pricing

Custom pricing based on business needs, contact their team for details.

G2 Rating

4.3 / 5

11. bitespeed

BiteSpeed is a smart WhatsApp marketing software built specifically for D2C brands, especially those running on Shopify. It combines powerful automation with multi-channel support, helping you recover abandoned carts, upsell products, and convert more customers with less manual effort.

If your goal is to turn conversations into conversions, BiteSpeed’s blend of automation and campaign tools makes it a strong contender.

Key Features

• Launch segmented WhatsApp broadcast campaigns with ease.
• Set up automated flows for abandoned cart recovery and review collection.
• Build upsell and cross-sell campaigns directly on WhatsApp.
• Convert COD orders to prepaid and confirm COD orders automatically.
• Manage support across WhatsApp and Facebook from a shared inbox.

Pros

• Ideal for D2C brands focused on conversions and engagement.
• Strong automation around cart recovery and upselling.
• Supports personalized messaging with broadcast segmentation.

Cons

• Only works with Shopify, no support for other platforms.
• Support inbox still feels basic and could use more refinement.

Free Trial

No free trial details mentioned on the website.

Pricing

Custom pricing, contact sales for a quote.

G2 Rating

No rating is available during writing.

12. Gallabox

Gallabox is a no-code WhatsApp marketing software that helps growing businesses automate conversations and streamline customer communication, without needing a tech team. Whether you're running campaigns, building chatbots, or managing support, Gallabox makes it simple, fast, and collaborative.

It’s especially great for small and mid-sized teams that want to launch and scale WhatsApp marketing quickly.

Key Features

• Send targeted bulk WhatsApp broadcasts with ease to unlimited saved and unsaved contacts.
• Build smart WhatsApp chatbots without any coding.
• Track campaign performance and agent productivity in real time.
• Use a shared team inbox to manage customer conversations efficiently.
• Integrates with Shopify, HubSpot, Google Sheets, Razorpay, and more.

Pros

• Designed for SMBs, easy to use and quick to set up.
• Responsive customer support, especially during onboarding.
• Supports rich media messages like images, PDFs, and videos.

Cons

• Advanced customization features may take time to master.
• Analytics could be more in-depth for larger teams.

Free Trial

Yes, Gallabox offers a free trial.

Pricing

​*Additional WhatsApp conversation charges apply.

G2 Rating

4.6 / 5

13. Verloop.io

If you're aiming to automate high-volume customer conversations without losing the personal touch, Verloop.io is worth a serious look. This AI-powered WhatsApp marketing software helps businesses handle support and marketing at scale, across WhatsApp and other channels.

It’s built for brands that care about customer experience but don’t want to rely on a developer every time they need to update a flow.

Key Features

• Build no-code AI chatbots to automate support and sales.
• Manage chats from WhatsApp, web, Messenger, and Instagram in one place.
• Seamless live agent handover for complex or high-value conversations.
• Real-time analytics to monitor chatbot performance and customer behavior.
• Multilingual support covering 80+ languages for global communication.

Pros

• Easy-to-use chatbot builder, even for non-tech teams.
• Handles omnichannel messaging with a single dashboard.
• Flexible workflows that adapt to your business needs.
• Smooth transitions between bots and live agents.

Cons

• No transparent pricing, you’ll need to contact sales.
• Advanced customizations may require some learning curve.

Free Trial

• No public free trial listed on the website.

Pricing

Custom pricing, available only on request.

G2 Rating

4.7 / 5

14. Hello Charles

Berlin-born and built for bold D2C brands, Hello Charles is a premium WhatsApp marketing software that blends strong automation, smart workflows, and killer branding. Known for its deep eCommerce integrations and fanbase among 8-figure Shopify stores, Charles is more than just hype, it’s a high-performance messaging tool designed to drive revenue.

If you're serious about personalizing customer journeys and scaling WhatsApp as a full-funnel channel, Charles delivers with style.

Key Features

• Run automated WhatsApp campaigns and flows (product finders, reorders, opt-ins).
• Easily integrate with Shopify, Shopware, Klaviyo, Zendesk, and Emarsys.
• Multi-channel support, manage WhatsApp, Facebook Messenger, and Instagram DMs from one dashboard.
• GDPR-compliant infrastructure with advanced analytics and revenue tracking.
• Smooth onboarding, flexible workflows, and expert support.

Pros

• Designed specifically for fast-scaling D2C brands.
• Powerful campaign builder with automation and segmentation.
• Impressive client roster with proven results.
• Strong CRM and eComm tool integrations.
• Excellent customer support and founder visibility.

Cons

• Pricing is on the higher side, starts around €349/month.
• No AI features currently built in.
• Not ideal for non-eCommerce use cases.

Free Trial

Trial/demo available upon request.

Pricing

• Starts at €349/month.
• WhatsApp conversation fees are billed separately.

G2 Rating

4.4 / 5

15. Trengo

Trengo is a unified communication platform that makes WhatsApp and every other channel easier to manage. Built for growing teams, it brings WhatsApp, email, Instagram, live chat, and more into a single shared inbox so your support, sales, and marketing teams can collaborate without chaos.

With no-code chatbots, smart automation, and real-time tracking, Trengo makes WhatsApp Business API accessible, no technical skills required.

Key Features

• Centralized inbox for WhatsApp, email, Instagram, Messenger, and live chat.
• Send bulk WhatsApp campaigns to saved and unsaved numbers.
• Visual analytics dashboard to track team performance and message metrics.
• Build smart WhatsApp chatbots without coding for faster customer support.
• Assign, tag, and collaborate with team members directly in the inbox.
• Automate message routing, replies, and workflows.

Pros

• Simple, intuitive platform, easy for non-tech teams.
• Excellent for team collaboration with notes, assignments, and tags.
• Omnichannel messaging in one clean interface.

Cons

• Gets expensive as your team grows.
• Chatbot automation is somewhat limited.
• Some users have flagged occasional glitches in analytics.

Free Trial

Yes, 14-day free trial available.

Pricing

G2 Rating

4.3 / 5

16. Brevo (formerly Sendinblue)

Brevo is a multi-channel marketing platform that now includes WhatsApp Business API making it a solid choice for teams that want to manage email, SMS, and WhatsApp campaigns from one dashboard. Known for its simplicity and strong automation, Brevo is especially useful for businesses just getting started with WhatsApp marketing.

With built-in CRM features and drag-and-drop workflows, it’s designed to help you drive personalized engagement without needing a dev team.

Key Features

• Send personalized WhatsApp campaigns with ease.
• Unified dashboard for WhatsApp, email, and SMS marketing.
• Real-time analytics to track open rates, delivery, and responses.
• Advanced automation builder for customer journeys and retargeting.
• In-built CRM to manage contacts, segment lists, and boost targeting.

Pros

• Beginner-friendly interface with a minimal learning curve.
• Powerful automation tools for multichannel campaigns.
• Built-in CRM makes audience segmentation simple.
• Scalable pricing for growing businesses.

Cons

• Free plan has daily sending limits (email-focused).
• Some premium features locked behind higher plans.
• Support response can be slower during peak hours.

Free Trial

Yes, includes a free plan to start.

Pricing

Note: WhatsApp conversation charges are additional.

G2 Rating

4.5 / 5

17. Bird (formerly MessageBird)

Bird is a multi-channel communication platform that makes managing WhatsApp marketing simple, even if you’ve never written a line of code. Built for teams that want to centralize customer support, automate conversations, and run high-impact campaigns, Bird offers a clean, no-fuss interface with serious power under the hood.

While it’s not WhatsApp-only, Bird stands out for its flexibility and strong delivery infrastructure.

Key Features

• Send bulk WhatsApp broadcasts using an easy-to-use campaign builder.
• Create automated messaging flows with a visual, no-code chatbot builder.
• Unified inbox for managing WhatsApp, SMS, Messenger, and more in one place.
• Real-time performance tracking for campaigns and customer engagement.
• CRM integrations with tools like Salesforce, HubSpot, and more.

Pros

• Intuitive interface, great for non-technical teams.
• Fast and reliable message delivery.
• Multi-channel support for broader reach beyond WhatsApp.
• Useful analytics to optimize your messaging strategy.

Cons

• Pricing can rise quickly with higher message volumes.
• Limited customization in some integrations.
• Might feel too broad if you're focused only on WhatsApp.

Free Trial

No free trial info listed on the website.

Pricing

• Starts at $45/month (up to 3,000 contacts).
• Custom plans available for higher usage and advanced features.

G2 Rating

3.9 / 5

18. Sirena

Sirena is a WhatsApp marketing software designed to help businesses centralize customer communication across teams and channels. With a shared inbox, pre-built response templates, and automation features, it’s especially useful for sales and support teams handling a high volume of conversations.

From eCommerce and education to automotive and retail, Sirena fits well across industries where timely, personalized WhatsApp messaging is key.

Key Features

• Shared team inbox with exclusive conversation assignment.
• Broadcast WhatsApp messages at scale.
• No-code Sirena Bots to automate responses.
• Customizable buttons for interactive messaging.
• Seamless app integrations and API access.
• Email support and App Marketplace for extended functionality.

Pros

• Easy to use, minimal onboarding or training needed.
• Helps manage large lead volumes efficiently.
• Suitable for multi-user collaboration across departments.

Cons

• Integration options could be more robust.
• Limited flexibility for highly customized workflows.

Free Trial

Yes, 14-day free trial included.

Pricing

G2 Rating

No rating is available during writing.

19. QuickReply

QuickReply is a purpose-built WhatsApp marketing software tailored for eCommerce and D2C brands. From automating customer support with AI chatbots to running drip campaigns and tracking ROAS, it’s designed to help businesses turn WhatsApp into a high-conversion sales and support channel.

With deep Shopify integration and advanced customer segmentation, QuickReply offers everything D2C marketers need to drive engagement and revenue, without the bloat.

Key Features

• Native Shopify integration for real-time sync of catalogs, customer data, and orders.
• Segment customers by behavior, purchase history, or engagement level.
• No-code chatbot builder to automate queries, upsell, and assist in purchases.
• Launch automated broadcasts and drip campaigns with personalized content.
• ROAS tracking and analytics dashboard for campaign optimization.

Pros

• Built specifically for D2C brands and their unique workflows.
• Strong automation and segmentation capabilities.
• Real-time WhatsApp support from the QuickReply team.

Cons

• No free trial available.
• Feature sets may feel too niche for businesses outside the D2C space.

Free Trial

Not available.

Pricing

​

G2 Rating

4.8 / 5

20. Zixflow

If you're looking for a WhatsApp marketing software that does more than just send messages, Zixflow is worth exploring. Designed for sales, support, and marketing teams, it combines messaging, automation, and CRM capabilities into one clean platform.

From lead generation and follow-ups to multichannel campaigns, Zixflow helps you run WhatsApp at full scale, without switching tools or juggling multiple dashboards.

Key Features

• Manage WhatsApp, SMS, email, and social DMs in one unified inbox.
• Use smart AI chatbots to automate lead capture, FAQs, and follow-ups.
• Launch WhatsApp campaigns for promotions, reminders, and updates.
• Monitor conversion rates, campaign results, and agent productivity in real time.
• Automate sales pipelines and follow-ups directly via WhatsApp.
• Integrates with CRMs like HubSpot, Zoho, Salesforce, and Shopify.

Pros

• All-in-one tool for sales, marketing, and support teams.
• Built-in CRM features for pipeline and lead tracking.
• Easy to set up and use, no technical background required.
• Scales well with pricing plans for different team sizes.

Cons

• Some integrations and features require higher-tier plans.
• Might feel overbuilt for teams needing only basic messaging.

Free Trial

Yes, with limited feature access.

Pricing

G2 Rating

5.0 / 5

21. BotSpace

BotSpace is a no-code WhatsApp marketing software built to help businesses automate customer conversations, run WhatsApp marketing campaigns, and scale customer support, without any dependency on the developer. Whether you're sending bulk broadcasts or integrating with your favorite CRM, BotSpace makes it fast, functional, and easy to manage.

It’s especially well-suited for fast-growing teams looking for plug-and-play WhatsApp automation.

Key Features

• Build no-code smart WhatsApp chatbots to automate FAQs and workflows.
• Run broadcast campaigns to reach customers at scale.
• Track message performance with real-time analytics.
• Leverage shared team inbox to collaborate with teams and handle customer queries on a single chat window.
• Integrates with tools like Shopify, HubSpot, Zapier, and more.

Pros

• User-friendly interface, no tech skills needed.
• Solid integration support with leading business tools.
• Flexible pricing tiers for businesses of all sizes.

Cons

• Can get expensive with high message volumes.
• Some users have reported slower customer support responses.

Free Trial

Yes, a free trial is available.

Pricing

*Additional WhatsApp conversation charges apply

G2 Rating

4.7 / 5

22. Yellow.ai

Yellow.ai is an AI-powered WhatsApp marketing software designed for businesses that want to automate customer engagement at scale. Whether you're running complex workflows or broadcasting WhatsApp campaigns, Yellow.ai helps you do it all with smart automation, omnichannel support, and deep analytics.

It’s especially powerful for teams looking to offer hyper-personalized customer experiences across multiple platforms.

Key Features

• Build advanced WhatsApp chatbots with an intuitive no-code builder.
• Unified inbox to manage WhatsApp, SMS, and email conversations in one place.
• Connect with customers across multiple channels, not just WhatsApp.
• Seamlessly integrates with Shopify, Salesforce, HubSpot, and other CRMs.
• Real-time analytics to track chatbot performance, campaign impact, and team performance metrics.

Pros

• AI-powered platform ideal for personalization at scale.
• Easy to use, even for non-tech teams.
• Excellent CRM and app integration options.
• Multilingual support for global communication.

Cons

• Pricing seems higher for small businesses.
• Requires regular chatbot tuning for best results.
• Some advanced analytics features are only available in top-tier plans.

Free Trial

Yes, free trial available.

Pricing

Custom pricing, based on usage and business needs.

G2 Rating

4.4 / 5

23. Sinch

Sinch is a robust WhatsApp marketing software built for scale, perfect for enterprises that need reliable, high-volume customer communication. With omnichannel messaging, AI-driven automation, and deep integration capabilities, Sinch helps businesses streamline sales, support, and marketing across WhatsApp, SMS, voice, and email.

Trusted by major global brands, it’s designed to handle complex workflows and millions of conversations without missing a beat.

Key Features

• Communicate across WhatsApp, SMS, voice, email, and RCS from one dashboard.
• Send bulk promotional WhatsApp broadcasts with real-time performance tracking.
• Deploy AI-powered chatbots and handle customer queries, and orders, manage FAQs and a lot more.
• Run personalized WhatsApp campaigns and automate customer journeys.
• No markup on WhatsApp API, access direct integration.
• Seamlessly connect with CRMs, eCommerce platforms, and business tools.

Pros

• Enterprise-grade platform, ideal for high-volume messaging.
• Supports omnichannel communication with global reach.
• Strong compliance standards (GDPR, ISO-certified).
• Reduces manual work through chatbot automation.
• Reliable message delivery with carrier-grade infrastructure.

Cons

• Requires some technical setup, less ideal for beginners.
• Pricing isn’t publicly available and varies by usage.
• Support responsiveness can lag for smaller businesses.

Free Trial

Yes, free trial available.

Pricing

Custom pricing based on message volume and usage, contact Sinch for a quote.

G2 Rating

3.8 / 5

24. Zoko

Zoko is a powerful WhatsApp marketing software built specifically for eCommerce brands. From abandoned cart recovery to automated order updates, Zoko turns WhatsApp into a full-fledged sales, support, and marketing engine, without requiring any tech skills.

If you're running a Shopify store and want to boost engagement, conversions, and customer satisfaction, all through WhatsApp, Zoko is built for you.

Key Features

• Seamless Shopify integration for managing products and orders.
• Automate WhatsApp messages for cart recovery, shipping updates, and order confirmations.
• Send bulk broadcast campaigns to both saved and unsaved contacts.
• Set up no-code chatbots to handle FAQs and automate conversations.
• Leverage a shared team inbox for collaborative customer support.
• Track detailed analytics on campaign performance and customer interactions.

Pros

• Tailor-made for eCommerce and Shopify users.
• Super easy to use and great for non-tech teams.
• Highly effective for recovering abandoned carts and driving repeat purchases.
• Known for fast and helpful customer support

Cons

• Pricing structure can be confusing due to hidden fees.
• Limited flexibility for non-eCommerce businesses.
• Some advanced features come at an additional cost.
• Indian Support.

Free Trial

No free trial offered.

Pricing

*Additional conversation charges apply

G2 Rating

4.5 / 5

25. Kommo

Kommo is an AI-powered WhatsApp CRM platform designed to simplify how businesses sell, support, and engage, all in one place. With an intuitive interface, visual sales pipelines, and chatbot automation, Kommo helps you manage leads and close deals through WhatsApp, even if you’re not tech-savvy.

Perfect for small and mid-sized teams that want to blend CRM and WhatsApp into one streamlined workflow.

Key Features

• Unified inbox to manage WhatsApp, Instagram, and other channels in one place.
• Build no-code smart chatbots to handle FAQs and repetitive queries.
• Visual sales pipeline for tracking leads, deals, and customer status.
• Shopify integration for easy order and product management.
• Real-time reports to monitor performance and customer engagement.

Pros

• Clean and easy UI, great for non-technical users.
• Strong CRM functionality with built-in lead management.
• Helps sales teams stay organized with visual pipelines.
• Affordable pricing for growing teams.

Cons

• Some advanced tools have a learning curve.
• Extra features can drive up total costs.
• Analytics are less detailed compared to higher-end platforms.

Free Trial

Yes, free trial available.

Pricing

​

G2 Rating

3.7 / 5

26. CM.com

CM.com is a trusted WhatsApp marketing software built for businesses that want to automate customer engagement at scale. Whether you’re running campaigns, handling support, or syncing sales data with your CRM, CM.com gives you the tools to do it all, without the technical complexity.

It’s a strong pick for teams looking for multi-channel communication and enterprise-grade reliability.

Key Features

• Send personalized WhatsApp broadcast messages at scale.
• Real-time analytics to track performance and engagement metrics.
• No-code chatbot builder for automating support and lead nurturing.
• Shared team inbox for efficient multi-agent collaboration.
• Integrates seamlessly with Salesforce, HubSpot, Shopify, and more.

Pros

• Beginner-friendly UI with powerful automation under the hood.
• Supports WhatsApp, SMS, and voice for omnichannel engagement.
• Strong CRM integration for unified communication.

Cons

• Pricing may be higher compared to some competitors.
• Custom workflow options are somewhat limited.
• Support response can be delayed during peak times.

Free Trial

Yes, free trial available.

Pricing

Custom pricing, contact CM.com for a quote based on your needs.

G2 Rating

4.8 / 5

27. Chatarmin

Chatarmin is a simple but powerful WhatsApp marketing software designed to help businesses of all sizes stay connected, convert leads, and automate engagement, without any technical hassle. Whether you’re launching drip campaigns, syncing with CRMs, or managing customer chats, Chatarmin keeps it simple and effective.

It’s a great fit for teams that want fast setup, reliable delivery, and strong automation without overcomplicating things.

Key Features

• Run promotional WhatsApp campaigns to thousands and lakhs of contacts.
• Track message delivery, open rates, and engagement in real-time.
• Automate replies, lead qualification, and follow-ups using no-code workflows.
• Shared team inbox for managing support and sales conversations.
• Launch drip campaigns to nurture leads and increase conversions.
• Connect with tools like HubSpot, Salesforce, and Shopify.

Pros

• Clean and intuitive interface, easy for anyone to use.
• Scalable messaging for marketing, support, and sales.
• Automation saves time on repetitive tasks.
• Suitable for both small teams and large-scale businesses.
• Reliable delivery through strong WhatsApp API support.

Cons

• Lacks advanced AI chatbot features.
• Some users report occasional message delivery delays.

Free Trial

Free trial details not listed on the website.

Pricing

Custom pricing based on usage and integrations, contact Chatarmin for a quote.

G2 Rating

4.9 / 5

28. Kaleyra

Kaleyra is a reliable WhatsApp marketing software built to help businesses automate, manage, and scale customer conversations with ease. Whether you're sending broadcasts, setting up chatbots, or integrating with your CRM, Kaleyra simplifies every step of your WhatsApp engagement, without requiring a tech team.

One of the best WhatsApp marketing software, Kaleyra is perfect for growing businesses that want solid delivery performance and hands-on support.

Key Features

• Send WhatsApp broadcasts to thousands of contacts in one go.
• Leverage real-time analytics to monitor campaign performance and engagement.
• Deploy no-code chatbots to automate support and leads.
• Multi-agent inbox to streamline team conversations and assignments.
• Integrates with CRMs and business tools for seamless operations.

Pros

• Easy-to-use platform, great for teams without technical backgrounds.
• High message delivery success rate.
• Strong customer support and onboarding guidance.

Cons

• Slightly higher pricing than smaller competitors.
• Lacks advanced chatbot and eCommerce-specific features.
• Analytics could be more in-depth for enterprise needs.

Free Trial

Yes, free trial available.

Pricing

Custom pricing, contact Kaleyra for a tailored quote based on your use case.

G2 Rating

4.4 / 5

29. Plivo

Plivo is a developer-first WhatsApp marketing software built for businesses that want full control over their messaging workflows. With flexible APIs, reliable delivery, and strong integration options, it’s ideal for tech-savvy teams looking to automate and scale customer interactions on WhatsApp.

If you have in-house developers and need a customizable, programmable solution, Plivo gives you the building blocks.

Key Features

• Send and receive WhatsApp messages at scale using programmable APIs.
• Automate transactional and marketing messages via chatbot workflows.
• Integrate easily with CRMs, help desks, and internal business tools.
• Real-time message tracking with delivery reports and analytics.

Pros

• Developer-friendly with detailed API documentation.
• Reliable infrastructure and high message deliverability.
• Great flexibility for building custom workflows and integrations.

Cons

• Not suited for non-technical users, requires dev support.
• Advanced automation needs additional development.
• Usage-based pricing can get complex for non-tech teams.

Free Trial

Yes, free trial with limited credits.

Pricing

Pay-as-you-go model, pricing based on usage and WhatsApp conversation volume.

G2 Rating

4.5 / 5

30. Callbell

Callbell is a simple, team-friendly WhatsApp marketing software built for businesses that want to manage customer conversations without the tech complexity. Designed for support teams and multi-agent workflows, it brings WhatsApp, Instagram, Messenger, and Telegram together in one clean, centralized inbox.

If you're after fast setup, bulk messaging, and real-time collaboration, Callbell delivers.

Key Features

• Unified inbox for WhatsApp, Facebook Messenger, Instagram, and Telegram.
• Send bulk WhatsApp broadcasts to thousands of contacts in one go.
• Real-time analytics dashboard to track customer engagement and team performance.
• CRM integrations with tools like HubSpot and Salesforce.
• Add WhatsApp chat widgets to your website for instant customer contact.

Pros

• Easy to use and ideal for non-technical teams.
• Supports multiple messaging platforms beyond WhatsApp.
• Great for team collaboration with team assignment and chat routing.
• Helpful onboarding and responsive support.

Cons

• Limited chatbot and automation features.
• Some users have reported occasional connectivity issues.
• WhatsApp-specific tools are more basic compared to specialist platforms.

Free Trial

Yes, 7-day free trial available.

Pricing

• Starts at €14 per user/month.
• Custom plans available for larger teams.

G2 Rating

4.7 / 5

31. Zendesk

Zendesk is a globally recognized customer service platform that offers built-in WhatsApp Business API integration, ideal for businesses already using the Zendesk ecosystem. By bringing WhatsApp directly into your support workflow, it helps teams deliver fast, personalized responses while keeping everything organized in one place.

It's one of the best WhatsApp marketing software perfect for scaling customer service without juggling multiple tools.

Key Features

• Unified inbox to manage WhatsApp and other channels in one dashboard.
• No-code chatbot builder to automate FAQs and repetitive queries.
• Deep integration with Zendesk CRM for centralized customer data.
• Send proactive messages, alerts, and notifications via WhatsApp.
• Advanced analytics to track team performance and engagement metrics.

Pros

• Seamless fit for teams already using Zendesk tools.
• Easy-to-use chatbot builder for non-technical teams.
• Strong analytics and reporting for smarter decision-making.
• Enterprise-grade security and global support.

Cons

• Learning curve if you're new to the Zendesk platform.
• Pricing can be high for small teams or startups.
• Initial API setup may require technical assistance.

Free Trial

Yes, free trial available.

Pricing

Custom pricing, contact Zendesk for a tailored quote based on business needs.

G2 Rating

4.3 / 5

32. Tyntec

Tyntec is a globally trusted WhatsApp marketing software built for businesses that want to scale customer engagement without the complexity. From automating customer conversations to launching high-volume WhatsApp campaigns, Tyntec combines ease of use with enterprise-grade delivery infrastructure.

It’s a great fit for teams that need reliable, cross-border communication and smooth CRM integration.

Key Features

• Run large-scale WhatsApp broadcast campaigns to reach global audiences.
• Build no-code chatbots to automate FAQs and customer support.
• Connect easily with CRMs and business tools to streamline workflows.
• Global message delivery with strong uptime and reliability.
• Real-time analytics to measure campaign engagement and tea, performance.

Pros

• Beginner-friendly UI, ideal for non-tech teams.
• Fast and reliable message delivery.
• Strong onboarding support and responsive customer service.

Cons

• Pricing can be high for startups and small businesses.
• Analytics could be more detailed for enterprise reporting.
• API setup may require assistance for non-technical users.

Free Trial

No free trial listed on the website.

Pricing

Custom pricing, contact Tyntec for a quote based on your usage.

G2 Rating

5.0 / 5

33. Engati

Engati is a no-code WhatsApp marketing software built for businesses that want to automate conversations, launch WhatsApp marketing campaigns, and support customers across channels, all from a single platform. Whether you're a startup or an enterprise, Engati helps you engage smarter and scale faster.

It’s an ideal choice for teams looking for simplicity, multichannel support, and solid onboarding.

Key Features

• No-code WhatsApp chatbot builder to automate customer interactions effortlessly.
• Send bulk WhatsApp broadcasts to promote offers or share updates.
• Manage chats from WhatsApp, Messenger, Telegram, and more via one inbox.
• CRM integrations to keep customer data in sync.
• Real-time analytics to track chatbot and campaign performance.

Pros

• Beginner-friendly interface with fast setup.
• Good multichannel messaging capabilities.
• Reduces manual workload with efficient chatbot flows.
• Highly rated onboarding and customer support.

Cons

• Pricing increases with usage and access to advanced tools.
• Chatbot customization is limited compared to some advanced competitors.
• Some users noted minor glitches in analytics.

Free Trial

Yes, free trial available.

Pricing

G2 Rating

4.1 / 5

34. Vonage

Vonage is a robust WhatsApp marketing software built for businesses that want to integrate messaging, voice, and video into one seamless communication stack. Known for its API-first approach, Vonage is ideal for tech-savvy teams looking to automate WhatsApp messaging at scale, while also enabling omnichannel engagement.

From personalized alerts to AI-powered chatbots, Vonage offers flexibility and reliability for businesses with global reach.

Key Features

• Scalable WhatsApp API for sending broadcasts, alerts, and transactional updates.
• AI-powered chatbot integration for automated customer support.
• Omnichannel communication across WhatsApp, SMS, voice, and video.
• Custom message templates tailored for sales, support, marketing, and transactional flows.
• In-depth analytics to track delivery, engagement, and response metrics.

Pros

• Developer-friendly with strong API documentation.
• High delivery reliability thanks to global infrastructure.
• Great for businesses needing a full omnichannel communication suite.

Cons

• Requires technical skills to set up and integrate.
• Pricing is on the higher end, especially for premium features.
• Slow customer support response time.

Free Trial

Yes, free trial with limited usage.

Pricing

• Pay-as-you-go pricing, varies by region, message type, and usage
• Premium API features and support billed separately

G2 Rating

4.3 / 5

35. MSG91

MSG91 is a reliable WhatsApp marketing software built for businesses that want to automate communication, run campaigns, and offer customer support across channels. With strong delivery infrastructure and support for WhatsApp, SMS, email, and voice, MSG91 simplifies messaging at scale, without breaking the bank.

It’s a smart choice for businesses looking to scale WhatsApp marketing with cost-efficiency and ease of use.

Key Features

• Send bulk WhatsApp messages to saved and unsaved contacts.
• Automate queries and support with no-code WhatsApp chatbots.
• Launch WhatsApp drip campaigns to automate follow-ups.
• Manage communications across WhatsApp, SMS, voice, and email.
• Integrates with CRMs like HubSpot, Zoho, and Salesforce.

Pros

• Easy-to-use platform with fast onboarding.
• Cost-effective solution for growing businesses.
• Reliable message delivery with strong infrastructure.

Cons

• Chatbot automation is basic compared to advanced AI tools.
• Initial CRM integrations may need technical support.
• Customer support can be slow during high-traffic periods.

Free Trial

Yes, includes limited messaging credits.

Pricing

Custom pricing based on usage and message volume

*WhatsApp conversation charges billed separately per Meta’s pricing

G2 Rating

4.0 / 5

36. Karix

Karix is a scalable WhatsApp marketing software built for enterprises that need reliable, high-volume customer engagement. With robust API capabilities and omnichannel messaging support, Karix helps businesses automate conversations, run campaigns, and integrate deeply with CRMs, all while maintaining a strong delivery infrastructure.

It’s a solid choice for large organizations looking to manage WhatsApp and other messaging channels from one centralized platform.

Key Features

• Send bulk promotional messages, alerts, and notifications.
• Automate interactions using AI-powered chatbots and quick replies.
• Communicate across WhatsApp, SMS, voice, and email from one interface.
• Track delivery, open rates, and campaign ROI with real-time analytics.
• Integrates seamlessly with CRMs like Salesforce and Zoho.

Pros

• Enterprise-grade platform with high delivery reliability.
• Supports omnichannel engagement beyond WhatsApp.
• Strong automation tools for sales, marketing and support.

Cons

• Requires developer support for setup and integration.
• Pricing is on the higher side for smaller businesses.
• Slow customer support during busy periods.

Free Trial

No free trial listed on the website.

Pricing

Custom pricing, based on usage and integration needs.

*WhatsApp conversation fees apply as per Meta's pricing.

G2 Rating

2.6 / 5

37. ControlHippo

ControlHippo is an all-in-one WhatsApp marketing software built to help businesses automate workflows, scale conversations, and boost customer engagement, without the tech complexity. With an intuitive interface and solid automation tools, it’s a smart fit for small and mid-sized teams looking to manage WhatsApp efficiently.

From bulk messaging to team collaboration, ControlHippo keeps it simple and effective.

Key Features

• Send bulk promotional WhatsApp messages, alerts, and transactional updates.
• Automate responses using chatbots to reduce manual workload.
• Manage customer conversations through a shared team inbox.
• Real-time analytics to monitor campaign success and team productivity.
• CRM and third-party tool integration for seamless operations.

Pros

• Easy-to-use platform with quick onboarding.
• Ideal for small and medium-sized businesses.
• Reliable support during the setup phase.

Cons

• Lacks advanced AI chatbot capabilities.
• Pricing details are not transparent, must contact sales.
• Support may be slower during peak times.

Free Trial

Yes, includes a free trial with limited credits.

Pricing

Custom pricing based on usage and message volume.

*WhatsApp conversation charges apply per Meta’s pricing.

G2 Rating

4.7 / 5

38. Ameyo

Ameyo is an enterprise-grade WhatsApp marketing software designed to help large businesses automate customer interactions, scale support, and drive sales, without sacrificing security or performance. With AI chatbots, CRM integrations, and omnichannel capabilities, Ameyo is built for teams that need serious messaging power.

It’s a strong choice for enterprises looking to streamline complex customer workflows on WhatsApp.

Key Features

• Send bulk WhatsApp broadcasts to both saved and unsaved contacts.
• Monitor campaign performance and engagement with real-time analytics.
• Use AI-powered chatbots to automate sales, support, and marketing.
• Manage conversations via a shared team inbox for multi-agent collaboration.
• Integrate with CRMs like Salesforce, Zoho, and HubSpot.

Pros

• Enterprise-grade security and compliance features.
• Powerful automation tools for end-to-end customer engagement.
• Omnichannel support beyond WhatsApp.

Cons

• Requires technical expertise for initial API setup.
• Pricing is on the higher side.
• Customer support response can be slow.

Free Trial

• No public trial details listed.

Pricing

Custom pricing, contact Ameyo based on your business size and message volume.

*WhatsApp conversation fees apply per Meta’s pricing model.

G2 Rating

4.3 / 5

39. LimeChat

LimeChat is a modern WhatsApp marketing software designed to help businesses automate conversations, scale support, and run effective campaigns, all from a single, easy-to-use platform. With no-code chatbots, CRM integrations, and real-time insights, LimeChat makes WhatsApp communication efficient for both startups and large teams.

Whether you're nurturing leads or resolving support queries, LimeChat keeps it streamlined and scalable.

Key Features

• Send bulk WhatsApp broadcasts to large customer segments.
• Real-time analytics to measure campaign performance and customer engagement.
• No-code chatbot builder to automate repetitive customer interactions.
• Centralized team inbox for managing multi-agent conversations.
• Integrates smoothly with CRMs and popular third-party apps.

Pros

• User-friendly interface with quick setup.
• Scales well for both SMBs and enterprise teams.
• Competitive pricing for the feature set offered.

Cons

• Limited advanced customization for complex workflows.
• Support response times may lag during busy periods.

Free Trial

Free trial not listed on the website.

Pricing

Custom pricing, based on usage and message volume.

*WhatsApp conversation charges apply per Meta’s pricing model.

G2 Rating

4.6 / 5

40. Rasayel

One of the best WhatsApp marketing tools, Rasayel is a team-focused WhatsApp marketing software designed to help businesses automate workflows, manage conversations, and collaborate seamlessly, all in one place. With a shared team inbox, no-code chatbot builder, and CRM integrations, Rasayel is built for teams that want to scale their sales, support, and marketing on WhatsApp with ease.

It’s a great choice for businesses that prioritize collaboration and automation.

Key Features

• Send bulk WhatsApp campaigns, send transactional updates, and drive customer support.
• Real-time analytics to monitor campaign results and agent performance.
• No-code chatbot builder to automate responses and workflows.
• Centralized shared inbox for smooth team collaboration.
• CRM integrations with HubSpot, Salesforce, Zoho, and others.

Pros

• Intuitive interface with a minimal learning curve.
• Automation tools reduce manual work and improve response speed.
• Shared inbox + CRM support makes team communication seamless.

Cons

• Lacks some of the advanced chatbot AI features.
• Pricing isn’t publicly listed, requires direct inquiry.
• Message delays may occur during peak traffic.

Free Trial

Yes, includes a free trial with limited credits.

Pricing

G2 Rating

4.5 / 5

41. Cooby

Cooby is a WhatsApp sales enablement tool designed to turn your inbox into a powerful CRM extension. Built specifically for sales teams, Cooby helps you log conversations, track performance, and manage customer relationships, without ever leaving WhatsApp.

It’s perfect for teams tired of tab-switching and manual data entry, offering seamless CRM integration and a better way to close deals, faster.

Key Features

• Send bulk WhatsApp messages to both saved and unsaved contacts.
• Auto-sync WhatsApp chats with CRMs like HubSpot, Salesforce, and more.
• View customer info, notes, and chat history directly inside WhatsApp.
• Track agent response times, message engagement, and sales activity.
• Save time with reusable templates and quick replies.
• Ensure compliance by logging all communications automatically.

Pros

• Eliminates manual WhatsApp-to-CRM updates.
• Boosts sales efficiency with tracking and performance insights.
• Super clean interface with minimal learning curve.
• Helps teams stay aligned with shared conversation history.

Cons

• No voice or video call support built-in.
• Limited message scheduling functionality.
• Pricing may feel steep for small teams.

Free Trial

Yes, free trial available.

Pricing

​

G2 Rating

4.5 / 5

42. RapBooster

One of the best WhatsApp marketing software, RapBooster is built for businesses that want to automate engagement, run high-volume campaigns, and manage customer interactions, all in one place. With bulk messaging, CRM integration, and drip automation, RapBooster helps SMBs, eCommerce brands, and enterprises scale their WhatsApp communication with ease.

Ideal for teams looking for affordability and automation without the tech hassle.

Key Features

• Run WhatsApp campaigns with bulk messaging and automated follow-ups.
• Schedule messages, nurture leads, and manage drip workflows.
• Track delivery rates, open rates, and engagement metrics in real-time.
• Automate customer responses using no-code chatbots.
• Shared WhatsApp number to handle team conversations efficiently.
• CRM integrations with Zoho, HubSpot, Salesforce, and more.

Pros

• Simple interface, easy for anyone to get started.
• Great for SMBs looking to grow on WhatsApp.
• Strong automation features for sales and marketing.
• Smooth CRM integration for lead tracking.
• Reliable bulk messaging with solid delivery rates.

Cons

• Limited AI chatbot capabilities.
• No transparent pricing, quote required.
• Support response may be slower during peak times.

Free Trial

No public free trial listed.

Pricing

• Custom pricing, based on usage, automation needs, and CRM integrations
• Contact RapBooster for a personalized quote

G2 Rating

Not available

43. UltraMSG

UltraMSG is a developer-focused WhatsApp API solution designed for businesses that want full control over their messaging workflows. With instant API access, webhook-based automation, and real-time capabilities, it’s perfect for teams building custom WhatsApp experiences from the ground up, without waiting on long approval processes.

While it skips the visual dashboard, it makes up for it with flexibility, speed, and cost-efficiency.

Key Features

• Instant WhatsApp API access, no lengthy approvals needed.
• Real-time message triggers via Webhook-based automation.
• Send bulk messages, media files, and transactional updates at scale.
• Schedule campaigns for optimal delivery timing.
• Support multiple WhatsApp numbers under one account.
• Set automation by creating no-code chatbots.

Pros

• Quick setup and fast API onboarding.
• Ideal for developers building custom WhatsApp automation.
• Webhook support for advanced real-time integrations.
• Affordable, transparent pricing, great for SMBs.
• Supports multi-number management.

Cons

• Requires technical skills, less suitable for non-developers.
• No shared inbox or visual dashboard.
• Basic chatbot features, limited AI or eCommerce tools.

Free Trial

Yes, includes a free trial with limited messages to test the API.

Pricing

G2 Rating

Not available

44. DoubleTick

DoubleTick is a WhatsApp marketing software built for sales-driven teams looking to automate follow-ups, send broadcasts, and close deals, all inside WhatsApp. With no-code automation, CRM integrations, and a mobile-first interface, DoubleTick is designed to help SMBs streamline conversations and speed up sales cycles.

It’s an easy plug-and-play solution for businesses focused solely on WhatsApp engagement.

Key Features

• Broadcast promotional, transactional, and support messages at scale.
• Automate replies, lead qualification, and customer support, no coding needed.
• Shared team inbox with role-based access controls.
• CRM integrations with Salesforce, HubSpot, Zoho, and more.
• Run WhatsApp ads and capture leads directly in your inbox.

Pros

• Tailored for sales teams, automates lead handling and follow-ups.
• Easy-to-use interface with fast onboarding.
• Integrates well with leading CRM tools.
• Offers ongoing deals to help reduce upfront cost.

Cons

• Customer support quality drops post-sale.
• Platform is mobile-first, not ideal for desktop-heavy workflows.
• Basic customization limits advanced automation use cases.
• Limited analytics and no multichannel support
• Some users report pricing inconsistencies and review reliability issues.

Free Trial

No.

Pricing

*WhatsApp conversation charges are applied separately

G2 Rating

4.8 / 5

45. GreenAds Global

GreenAds Global is a plug-and-play WhatsApp marketing software built for businesses that want to automate, broadcast, and scale customer conversations, without technical headaches. From Click-to-WhatsApp ads to chatbot automation and CRM integrations, GreenAds offers a reliable, no-fuss platform for managing everything on WhatsApp.

It’s ideal for SMBs and fast-moving teams looking to drive engagement and streamline communication.

Key Features

• Send bulk promotional and transactional messages effortlessly.
• Automate customer queries and lead qualification with no-code chatbots.
• Shared inbox with role-based access for team collaboration.
• CRM integrations with Salesforce, HubSpot, Zoho, and more.
• Launch Click-to-WhatsApp ads and engage leads instantly.
• Share rich media content, images, PDFs, videos, and voice notes.
• Create branded templates for marketing, support, and alerts.
• End-to-end encryption ensures secure messaging.
• Multi-language support to connect with customers in their preferred language.
• Run automated WhatsApp drip campaigns for follow-ups and lead nurturing.

Pros

• Intuitive platform with quick onboarding.
• Competitive pricing for SMBs and growing teams.
• Strong automation capabilities to reduce manual work.
• Smooth CRM and third-party integrations.

Cons

• Basic analytics, limited depth for campaign tracking.
• No free trial or free plan.
• Limited customization compared to enterprise platforms.
• Slow customer support during high-demand hours.

Free Trial

Not available.

Pricing

*Customized plan is also available.

*WhatsApp conversation fees may apply separately.

G2 Rating

Not available.

46. Whatso

Whatso is a budget-friendly WhatsApp marketing software trusted by over 25,000 businesses, from startups to large enterprises. With bulk messaging, anti-blocking tech, and lifetime pricing options, it’s ideal for businesses looking to run promotional WhatsApp campaigns without recurring monthly fees.

If you're just starting out or want an affordable alternative to API-based tools, Whatso gets the job done but fast!

Key Features

• Send unlimited messages to both saved and unsaved contacts.
• Smart contact filter to remove inactive numbers before launching campaigns.
• Schedule and automate campaigns for better timing and engagement.
• Send rich media: images, videos, audio, and vCards.
• Real-time campaign tracking for message open rate and engagement.
• Anti-blocking technology to minimize the risk of number bans.
• Personalize messages with customer names and greetings.
• Import contacts via CSV, TXT, or direct copy-paste.
• Extract contacts from WhatsApp groups with built-in tools.

Pros

• Simple and beginner-friendly interface.
• One-time payment, no recurring subscription required.
• Great value for small businesses and marketers.

Cons

• Lacks advanced WhatsApp API functionalities.
• No multi-language support for global campaigns.
• Higher risk of bans due to WhatsApp’s spam detection policies.

Free Trial

Available on request.

Pricing

​

G2 Rating

4.0 / 5

47. WappBlaster

WappBlaster is a very intuitive WhatsApp marketing software built to help businesses send bulk messages with ease, no contact saving required. With multi-language support, campaign scheduling, and anti-blocking tech, it’s a go-to for companies looking to boost engagement without deep technical setup.

The platform is great for marketers focused on outreach and promotions across diverse customer segments.

Key Features

• Send bulk messages to thousands of saved and unsaved contacts.
• Anti-blocking technology reduces the risk of number bans.
• Multi-language support for global outreach.
• Manage multiple WhatsApp accounts within one dashboard.
• Schedule campaigns for automated, timely delivery.
• Share videos, text, images, and captions for rich engagement.
• Post automatically in groups to expand reach.
• Track performance with detailed campaign reports.
• Upload and manage customer data quickly.

Pros

• User-friendly interface suitable for all business sizes.
• The anti-blocking technology reduces the chances of numbers getting banned by WhatsApp.
• Multi-language support helps reach wider audiences.
• Message scheduling for hands-free campaign execution.
• Personalization options improve engagement.

Cons

• High-volume messaging may trigger spam filters.
• Lacks targeting and segmentation features.
• Operates outside WhatsApp’s official API may raise compliance concerns.

Free Trial

Not clearly listed; 1 free key available daily.

Pricing

1st Key – Free (daily access)

2nd Key – ₹500/year or $10/year

G2 Rating

2.5 / 5

48. WhatSender

WhatSender is a desktop-based WhatsApp marketing software built for businesses that want to automate bulk messaging right from their PC. With personalized messaging, group contact extraction, and campaign scheduling, WhatSender makes it easy to run WhatsApp promotions, without complex setup or recurring cloud fees.

WhatSender is best suited for Windows users looking for a simple, cost-effective way to reach large audiences.

Key Features

• Send bulk WhatsApp messages directly from your computer.
• Import contacts via CSV, TXT, or manual copy-paste.
• Personalize messages using customer names or variables.
• Extract contacts from WhatsApp groups for expanded outreach.
• Schedule messages to automate campaign delivery.
• Track campaign performance through message logs.
• Filter contacts for better targeting and segmentation.

Pros

• Clean interface, easy to use for beginners and marketers.
• Campaign scheduling saves time and improves consistency.
• Detailed logs and delivery reports support campaign tracking.
• Compatible with most Windows versions.

Cons

• Limited automation vs advanced WhatsApp API platforms.
• Heavily reliant on WhatsApp’s UI, risk of functionality changes.
• Bulk campaigns may be flagged as spam by WhatsApp.

Free Trial

Yes, free trial available.

Pricing

G2 Rating

4.5 / 5

49. Qiscus

Qiscus is a feature-rich WhatsApp marketing software designed to help businesses engage customers, automate conversations, and manage messaging across channels, all from one unified platform. With a no-code chatbot builder, shared team inbox, and omnichannel support, Qiscus makes it easy for businesses to scale support and marketing on WhatsApp and beyond.

It’s a great fit for teams that need efficiency, collaboration, and multi-channel reach.

Key Features

• No-code chatbot builder to automate responses and workflows.
• Multi-agent shared inbox for managing customer conversations as a team.
• Send bulk WhatsApp broadcasts to saved and unsaved contacts.
• Real-time analytics to monitor campaign and agent performance.
• Integrations with popular CRMs like HubSpot and Salesforce.
• Omnichannel support across WhatsApp, email, and social media.

Pros

• Intuitive platform for quick onboarding and team collaboration.
• Automation reduces manual effort and improves efficiency.
• Strong analytics for campaign performance tracking.
• Omnichannel capabilities expand reach beyond WhatsApp.

Cons

• Limited transparency around advanced features and integrations.
• Customer support responsiveness can be improved.
• Pricing is not listed, must contact sales.

Free Trial

Yes, free trial available (details not publicly disclosed).

Pricing

Custom pricing, contact Qiscus for a personalized quote.

G2 Rating

4.3 / 5

50. NovoChat

NovoChat is a multichannel chat marketing platform tailored for e-commerce businesses. It enables brands to automate customer engagement across WhatsApp, Messenger, Telegram, and LINE. With features like bulk messaging, chatbot automation, and CRM integrations, NovoChat helps businesses streamline support, marketing, and sales workflows.

Key Features

• Connect with customers on WhatsApp, Messenger, Telegram, and LINE.
• Send promotional and transactional messages to large audiences.
• Automate responses to common customer inquiries without coding.
• Collaborate efficiently with a centralized team inbox.
• Seamlessly integrate with platforms like Shopify and EasyStore.
• Monitor message delivery, open rates, and customer engagement in real-time.

Pros

• Easy setup and navigation, suitable for non-technical users.
• Competitive plans for businesses of all sizes.
• Supports multiple messaging platforms and e-commerce tools.
• Suitable for both small businesses and larger enterprises.

Cons

• Lacks some advanced AI-driven chatbot capabilities.
• Some users report delays in support response times.
• As a newer company, it hasn't yet established a strong reputation in the market.

Free Trial Option

Yes, NovoChat offers a 7-day free trial.

Pricing

Note: Pricing details are based on available information and may vary. It's recommended to contact NovoChat directly for the most accurate and up-to-date pricing.

G2 Rating

No rating available.

Note: Pricing and G2 ratings of these WhatsApp API providers may change over time. For the most accurate and up-to-date information, please visit their official websites.

How Smart Businesses Should Leverage WhatsApp Marketing Software in 2025

WhatsApp is no longer just a chat app, it’s the go-to channel for conversations that convert. For brands overwhelmed by noisy, underperforming channels, WhatsApp delivers what truly matters: attention and action.

From DTC and SaaS to education and services, businesses in 2025 are using WhatsApp marketing software to stay ahead of the curve, and it’s working.

So what can you actually do with it?

Let’s skip the theory. Here are the real-world use cases smart companies are already running, and the ones you should be, too.

Reach the customer before your competition does

Forget waiting for leads to fill out a form and check their inbox two days later. With a simple “Hey, saw you were interested, can I help?” message on WhatsApp, you’re instantly in their pocket. Speed matters! And WhatsApp gives you that edge.

Convert that interest before it cools down

Click-to-WhatsApp ads are the new landing pages. No distractions! No friction! Just direct conversations that turn a click into a chat, and a chat into a customer! Whether you're selling shoes or SaaS, response time is the new conversion rate.

Nurture leads without being annoying

Nobody wants another email blast or a pushy call. But a friendly reminder on WhatsApp about a product back in stock? That gets noticed. And responded to. Brands are using automation to send these messages at the right time, not just all the time.

Make support feel like a conversation, not a ticket

WhatsApp lets your support team talk like humans again. No more “your ticket has been created” nonsense. People ask a question, they get an answer. Fast. Personal. Efficient. And yes, chatbots can handle the repetitive stuff, so your agents don’t have to.

Collect feedback that people actually give

Traditional surveys are dead. But a quick “How did we do?” on WhatsApp right after a purchase or service? That gets responses. Honest ones. And the best part, you can act on it instantly, turning a small complaint into a loyal customer moment.

Run campaigns that people don’t ignore

WhatsApp open rates still crush every other channel. That new product launch, that flash sale, that live webinar you’re trying to fill up, send it directly. No algorithm standing in your way. No email clutter. Just a message people will see and click.

Educate and engage, without sounding like a manual

Tutorials, tips, product guides, WhatsApp is a brilliant place to deliver short, valuable content people actually consume. Think: a new customer getting 3 short onboarding messages instead of a 15-page PDF they’ll never open.

WhatsApp marketing software in 2025 isn’t just about scale. It’s about relevance. The brands that win are the ones that talk to customers like people, and do it where customers already are.

How to Choose the Right WhatsApp Marketing Software for Your Business

Let’s be honest: there’s no shortage of tools promising to “transform your WhatsApp marketing.” But what separates the decent from the truly business-ready?

It comes down to what your business actually needs and how well the tool fits into your ecosystem, your workflows, and your goals. Here’s what smart businesses are looking for in 2025 (and what you should be too):

1. Built for Your Use Case

Don’t buy a hammer when you need a screwdriver. Are you focused on broadcasting promotions? Automating support? Driving sales through conversations? Pick a tool that’s optimized for your business goal, not just a jack-of-all-trades with shallow features.

2. Official WhatsApp API Access (and a BSP You Can Trust)

Always go with a provider listed in Meta’s partner directory. A verified BSP (Business Solution Provider) such as YCloud will handle setup, template approvals, compliance, and help you avoid getting blocked. Free tools may be tempting, but they often come with risks.

3. Simple, No-Fuss Onboarding

If it takes a developer and two coffees just to send a test message, the tool’s not for you. Look for a platform with a clean UI, fast onboarding, and solid documentation. Bonus points if they offer migration support and responsive live chat.

4. Real Automation, Not Just Bulk Messaging

Today’s campaigns need smart automation. We’re talking scheduled drips, event-triggered messages, chatbots, even WhatsApp Flows for interactive journeys. Choose software that saves time without sacrificing personalization.

5. Integration with Your Stack

Your WhatsApp tool shouldn’t live in a silo. It should plug directly into your CRM (like HubSpot or Salesforce), your store (like Shopify), or your lead system. That means fewer spreadsheets, more seamless workflows, and better data sync.

6. Built-In Campaign Reporting

If you can’t measure it, you can’t improve it. Make sure the platform offers real-time insights, open rates, clicks, drop-offs, sales attribution, the works. Otherwise, you're flying blind.

7. Pricing That Doesn’t Punch You Later

Some platforms look affordable… until you scale. Understand message-based billing, user limits, and chatbot costs upfront. Look for transparent pricing with no hidden setup fees or licensing markups.

8. Scalable and Compliant

If you’re planning to grow (and who isn’t?), pick a platform that scales with you. And make sure it’s fully compliant with GDPR and WhatsApp’s policies, especially if you're dealing with customer data across regions.

9. Strong Support, Especially When It Matters

WhatsApp downtime = missed revenue. Choose a vendor with responsive, multi-channel support (email + WhatsApp + phone) and real humans who help, not just bots that bounce you around.

10. Not Just a Tool, but a Long-Term Partner

The best software providers don’t just sell you a dashboard, they help you get results. Look for testimonials, industry case studies, and customer stories. If they’ve helped businesses like yours grow, you’re in safer hands.

WhatsApp Marketing Software Feature Checklist

​🟢 ✅ = Non-negotiable for most businesses
🟡 🔁 = Depends on your use case, but valuable if needed

Final Checklist Before You Commit to a WhatsApp Marketing Tool

Before you sign the contract or hit that “Buy Now” button, here’s a quick checklist to make sure the software you’re choosing won’t leave you stuck with a clunky tool, or surprise charges later on.

Is the interface clean and easy to use?

You shouldn’t need a tech degree to send a message. The platform should feel intuitive right from the start, with a smooth UI that your team can pick up quickly.

Does it support all the features your use case needs?

Whether it’s WhatsApp Flows, chatbot automation, or real-time analytics, make sure the tool actually supports what you need it for, not just flashy extras.

Is pricing transparent, really?

Ask for a detailed breakdown of all costs, setup fees, per-message charges, chatbot add-ons, and anything hidden in fine print. Avoid surprises on your next invoice.

How responsive is the support team?

Good tools come with great backups. Make sure there’s a real team behind the product, preferably one you can reach on WhatsApp too.

Are there templates that match your needs?

Check their pre-built message templates for campaigns, alerts, and customer service. These can save tons of time when you're going live.

Does it come with solid analytics?

You should be able to track opens, clicks, replies, sales, and more. If it doesn’t give you insights, it’s just a glorified inbox.

Is it no-code or low-code?

If you need to hire a developer just to set it up, that’s a red flag. Look for something your team can run without extra tech help.

Can you personalize at scale?

Customers expect personalized messages. Make sure the software lets you insert names, past purchase info, and custom triggers easily.

What do other brands say about it?

Look for case studies or testimonials. Better yet, reach out to a current user and ask for honest feedback on the tool and support experience.

Are the plans flexible?

Choose software that scales with you. Whether you're just starting or growing fast, the pricing model should let you pay for what you use, and nothing more.

Boost Your WhatsApp Marketing with YCloud

Still figuring out which WhatsApp marketing software is right for your business?

Here’s the good news! YCloud checks all the boxes...!

From bulk broadcasts and chatbots to CRM integrations and smart automation, YCloud gives you everything you need to run high-converting WhatsApp campaigns without the technical complexities.

Here’s why businesses across industries trust YCloud:

✅ Official WhatsApp Business API Provider

✅ No-code automation & chatbot builder

✅ Shared inbox for seamless team collaboration

✅ Click-to-WhatsApp ad and advanced WhatsApp flows

✅ Real-time campaign analytics & team performance tracking

✅ Easy CRM integrations (HubSpot, Shopify, Salesforce & more)

✅ Scalable pricing, no hidden or message markup fees

Whether you’re a fast-growing startup or an enterprise brand, YCloud helps you convert conversations into revenue, at scale.

👉 Ready to see it in action? Book a FREE demo today!

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