Results at a Glance
- 30% Cost Reduction
- 25% Improved Delivery & Open Rates
- 15% Increase in On-Time Debt Recollection
Background
Launched in 2018 and based in Jakarta, Indonesia, AdaKami is a local online peer-to-peer lending platform that offers collateral-free loan facilities. To enhance customer communication while reducing costs, AdaKami replaced traditional SMS with YCloud’s WhatsApp API, ensuring faster, more engaging, and cost-effective messaging for its users.
The Challenge
- Costly and Inefficient Messaging: Traditional SMS was costly and had lower engagement rates, making it difficult to keep users informed and actively involved.
- Timely Communication: AdaKami required a reliable, real-time messaging system for sending utility, marketing, and authentication messages, ensuring smooth operations and timely loan repayments.
- User Engagement: With WhatsApp widely used in Indonesia, AdaKami aimed to leverage a direct, interactive channel to boost engagement, especially for critical notifications.
The YCloud WhatsApp Solution
By integrating YCloud’s WhatsApp API, AdaKami revolutionized customer communication, enhancing engagement, security, and operational efficiency.
1. Utility Messaging
Send Real-time alerts on account changes, payment deadlines, and other key updates to ensure customers stay informed and take timely action.
2. Marketing Messaging
- Personalized marketing campaigns: Using dynamic templates, AdaKami delivers tailored promotions such as new loan offers and interest rate discounts.
- Seamless user experience: A clickable CTA button redirects customers to AdaKami’s mobile app, ensuring a smooth transition from message to action.
3. Authentication Messaging
- Secure OTP authentication: Customers receive instant one-time passwords (OTPs) via WhatsApp, ensuring quick and hassle-free authentication.
- Autofill-Zero Tap: Users can seamlessly autofill passcodes without switching apps, enhancing security and reducing friction.
With tens of thousands of messages sent daily via YCloud, AdaKami has embraced WhatsApp, a channel that is not only cost-effective but also offers significantly higher delivery and open rates compared with traditional SMS. In fact, leveraging WhatsApp has resulted in a 30% reduction in costs along with a 25% improvement in message open rates.
Impact & Outcomes
- 30% Cost Reduction: Cut messaging costs by 30% by replacing traditional SMS with WhatsApp.
- 25% Higher Open Rates: Improved delivery & engagement rates through WhatsApp, ensuring messages reach the right audience.
- 15% Faster Debt Collection: Timely reminders and automated notifications boosted on-time loan repayments, enhancing financial performance.
By switching to YCloud’s WhatsApp API, AdaKami achieved measurable improvements in cost efficiency, engagement, and loan repayment rates, reinforcing its leadership in the peer-to-peer lending market.
Ready to cut costs and improve engagement with WhatsApp? Let’s talk!
